Bike Decal Design
The aim of this project was to produce 3 different concepts for a mountain bike. The 3 concepts investigate the idea that mountain bikes are king of the mountain and are often used in nature. Finally the 3rd concept looks at the bikers personality
Please find the process at the bottom of this page
KING OF THE MOUNTAIN
concept 1
Mountain bikes are not only fast but dodging various unexpected obstacles means it also has high agility. In terms of human beings on the mountain they are often the fastest and most dangerous things on the mountain. They are in fact – King of the mountain
This concept focuses on what is the “King of the Mountain” In the Bavarian Alps the king of the mountain in terms of the animal food chain is often the lynx. The lynx Is a miraculous creature with high speeds, agility and incredible turning precision in order to catch its pray. Exactly like a mountain bike racing down to the bottom of the mountain. The design references this by including lynx patterns and its eyes to strike fear and feel like the king of the mountain.
THE BEAUTY OF KONTOURZ
concept 2
Whilst mountain bikes are often thought of as dangerous, they also have the responsibility to look after nature. Many mountain bikes go on specifically allocated paths to avoid destroying nature. So how do we show this?
This concept focuses on the bikes primary usage and alludes to nature. Wood and contour lines both have a thin curved organic look that creates a wave-like appearance. This is shown in the design to remind the rider of the beauty of nature and to take care of their surroundings. This is continued with natural colours of green and brown.
WE ARE RIDERS
concept 3
Every mountain biker is recognised. To be a mountain biker it takes a great deal of skill but also the right mentality and personality
This concept really focuses on the personality of a mountain biker. Designed as if it was drawn by actual mountain bikers this concept included images and words associated with mountain biker traits. Presented in a collage type way this shows that each individual mountain biker is part of a bigger sum when their ideas and personalities are put together – almost like being in a team
Process
Use the side arrows to navigate through process
Mood board for Concept 1
Mood board for Concept 2
Mood Board for Concept 3
Final concept 1
Final concept 2
Final concept 3