Sustainable Packaging Solution
As both Milka Chocolate and myself were born in Germany, I chose to improve the packaging of the Milka chocolate brand. I approach this from a sustainability view point, looking at the packaging material and design development
After sugar is extracted from sugarcane and is used in the chocolate process, the waste cane can be made into pulp which can be used for the product packaging. This is also true of wheat, when the grain has been ground into flour and used in the production of biscuits, the straw byproduct can also be made into pulp for packaging.
Creating Various Concepts
